ShoWest 2004
Runs from March 22 - 25
At Bally’s and Paris Hotels
in Las Vegas
Mitch Neuhauser, co-managing director of ShoWest, announced that DLP Cinema™, a
Texas Instruments Technology is the official corporate sponsor for the third consecutive
year.   

DLP Cinema™ group of Texas Instruments has been responsible for the development,
manufacture and marketing of DLP Cinema™ technology, which delivers a superior on
screen image for moviegoers.  To date, DLP Cinema™ projection technology has been
introduced to more than l3 million moviegoers at 150,000 shows, delivering the clearest,
sharpest, brightest and most accurate images to cinemas worldwide.  The total number
of installed DLP Cinema™ projectors is now more than 165 and more than 90 feature
films have been released in the all-digital form.  Projectors utilizing the DLP Cinema™
technology are available from BARCO, Christie and NEC Viewtechnology/Digital
Projection International.

“Texas Instruments has been a terrific supporter of
ShoWest and the entire motion
picture theatre industry for many years, and we are delighted that they have agreed to
continue on as the convention's Official Corporate Sponsor.  Their commitment to the
betterment of the industry has been unequalled and our association with them over the
years is something that we are very proud of,” noted Neuhauser.

ShoWest is celebrating its 30th anniversary this year.  It is the world’s largest motion
picture industry convention.

The event will draw more than 5,000 members of the film industry to Las Vegas.  There
will be delegates from more than 45 countries in North and South America, Europe, Asia
and Australia.  
ShoWest was founded by the National Association of Theatre Owners of
California and Nevada and is managed by the VNU Expositions Film Group, a division of
VNU Business Media.

Last year the
ShoWest displayed various new products for theatre owners to review and
purchase for their movie theaters.  Not to mention what new items can be sold at the
concession counters at movie theaters.  
ShoWest also had many interesting seminars,
and previews of upcoming films.   The international delegates were shown IMAX
technology and information about IMAX theaters to be opened in various cities around
the world.

Piracy was the big issue on filmmakers’ minds last year.  Jack Valenti (MPAA) gave
speech on the subject.  Film piracy has become a major issue in the film industry.  This
year there will be a seminar on “Anti-Piracy Practices Within the Exhibition Industry.”

Check the
ShoWest website for more information on this years event.
HOLD THESE DATE FOR SHOWEST 2005
March 14th -17th, 2005
Bally's and Paris Las Vegas, NV
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